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MBA (TTM) Semester 4 - 402: Destination Planning & Management (IITTM)

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  Unit 1: Concept of Destination Development and Management Meaning, Types and Characteristics of Tourism Destination Development, Destination Lifecycle - Destinations and Products Destination Management Systems - Destination Planning Guidelines - Destination Zone, Planning Model   Introduction: Tourism is a significant economic driver for many countries around the world. Destination development and management are critical to the success of a tourism industry. This unit covers the concept of destination development, types and characteristics of tourism destinations, destination lifecycle, destination management systems, and destination planning guidelines.   Concept of Destination Development: Destination development refers to the process of creating and maintaining a tourist destination that meets the needs and expectations of visitors. It involves a range of activities such as infrastructure development, marketing, and product development. Destination development is cri

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